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B205 Exploring Innovation And Entrepreneurship

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B205 Exploring Innovation and Entrepreneurship


The TMA is weighted 20% of the overall B205A course grade. It is marked out of 100 marks.

The TMA aims to assess your understanding of the core concepts of innovation and entrepreneurship covered in blocks 01 and 02 of B205A. This assignment tackles different dimensions of the concepts of entrepreneurship and innovation.

You are advised to use the AOU e-library to locate additional relevant resources, which can support your analysis and argument.

The TMA evaluates the following:

1-Your knowledge and understanding of the basic course concepts covered in blocks 01 and 02

2-Your ability to search for, identify, and use relevant information related to the TMA.

3-Your ability to use relevant academic/course concepts in your analysis of the case and your ability to relate theory to practice.

4-Your ability to communicate ideas clearly, and to follow good academic practice in citing sources of information properly.

Answer all the following questions

Thinking like a designer can transform the way you develop products, services, processes, and even strategy (Brown, 2008). After reading, the article published by HBR for Tim Brown titled “Design Thinking”.
1.Discuss the concept of design thinking and it’s phases
2.How does the personality profile of a design thinker can be compared with the characteristics of a successful entrepreneur
3.Discuss at least three of the most important challenges entrepreneurs face in their journey to grow new ventures

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