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B205A Exploring Innovation And Entrepreneurship

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B205A Exploring Innovation And Entrepreneurship

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Introduction
The TMA aims to assess your understanding of the core concepts of innovation and entrepreneurship. You are advised to use the AOU e-library to locate additional relevant resources, which can support your analysis and argument.
The TMA evaluates the following:
1- Your knowledge and understanding of the basic course concepts covered in blocks 01 and 02
2- Your ability to search for, identify, and use relevant information related to the TMA.
3- Your ability to use relevant academic/course concepts in your analysis of the case and your ability to relate theory to practice.
4- Your ability to communicate ideas clearly, and to follow good academic practice in citing sources of information properly.
Answer all the following questions
Thinking like a designer can transform the way you develop products, services, processes, and even strategy (Brown, 2008). After reading, the article published by HBR for Tim Brown titled “Design Thinking”.

Discuss the concept of design thinking and it’s phases
How does the personality profile of a design thinker can be compared with the characteristics of a successful entrepreneur
Discuss at least three of the most important challenges entrepreneurs face in their journey to grow new ventures

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