Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry .
Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis)
• Identify strategies – corporate and/or business level if possible
• Analyse if working or not – why / why not
• Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work