MGT609 Managing Information Systems
Survey the application of Business Intelligence System (BIS) in two (2) industries including restaurant chain industry and evaluate whether, if so how, a BIS can add value to the business in respective industry. In your evaluation for restaurant chain industry, use CKE as an example.
Explain how a BIS is different from an information system with a reporting functionality.
Discuss the lessons you learnt from developing and using BIS at CKE that you can use to advise other similar businesses.
Discuss the barriers the owner of a business may face in rolling out a BIS for the management of the business. Discuss how solve the challenges.
Critically discuss whether business should always trust the decisions made by a BIS. Discuss whether the introduction of Monster Thickburger is a good idea? If you do not think it is a good idea, discuss what other factors a BIS should consider or what input BIS should be fed so that it does not recommend such an idea.
Make 2-3 recommendation with respect to rolling out and using BIS at CKE.